The world has changed dramatically in the last two years, and the retail markets are definitely a part of it. As 2021 comes to a close, all eyes are looking toward 2022 and what it holds for retail trends.
We already shared our part one series of retail trends in 2022. Here are a few more that we've seen that the retail owners, marketers, and influencers should keep their eye on.
Health and Wellness
Another retail trend is an increased appreciation for physical health. In the wake of the pandemic, consumers are painfully aware of the importance of keeping their bodies in shape and their spaces clean and germ-free.
Healthcare facilities are seeing increases in business. This includes health clinics, eye care facilities, and gyms, which will also see the normal increases in business that the beginning of each year brings.
In addition to this, customers are also looking for ways to stay healthier with the use of supplements and exercise-related products. There has been an uptick in home health gear as people strive to stay on top of their health without having to leave their homes. The healthcare business has been evolving and that will continue into 2022.
Values-Based Branding
Ethical business practices and company transparency are increasingly important to wired-in shoppers. One recent consumer report found that 71% of people surveyed said they prefer to take their business to companies that support their values. Retailers will need to carefully consider their target demographic and strive to correctly align their message to their customers' standards, while not diverging from their own.
Same-Day Or Faster Delivery
The digital world has conditioned consumers to expect instant, or at least quick, gratification. Many businesses have made it possible to deliver packages in less than 24 hours, or even quicker. The emergence of drones, robot vehicles, and the increasing availability of in-store same-day pickup or delivery will continue as customers expect larger businesses to have products to them as quickly as possible.
Ready to ring 2022 in strong with the newest trends? Download our Do's & Don'ts of Retail Design and let Randal Retail Group help you start the new year right.
