--- title: The Millennial Online Shopping Myth description: Millennial shoppers are looking for a shopping experience that provides a balance of clicks and bricks. Here are some tips to help get them in your store. image: https://experience.randalretail.com/hubfs/Randal%20Millennial%20Shopping%20Myth%20Hero%20Image.png --- (630) 761-0400 [info@randalretail.com](mailto:info@randalretail.com) - - - - - [![rrg-logo-275-3-1](https://experience.randalretail.com/hubfs/rrg-logo-275-3-1.png)](https://www.randalretail.com/) - [SOLUTIONS](https://www.randalretail.com/#) - [RESTAURANTS](https://www.randalretail.com/restaurants/) - [TABLES & SEATING](https://www.randalretail.com/tables-seating) - [HEALTH & WELLNESS](https://www.randalretail.com/health-wellness/) - [SPECIALTY RETAIL](https://www.randalretail.com/retail/) - [ELECTRONICS / CABLE / CELL](https://www.randalretail.com/electronics/) - [AUTOMOTIVE](https://www.randalretail.com/automotive/) - [SERVICES](https://www.randalretail.com/services/) - [TOOLBOX](https://www.randalretail.com/#) - [PORTFOLIO](https://www.randalretail.com/portfolio/) - [VIDEOS](https://www.randalretail.com/video/) - [CASE STUDIES](https://www.randalretail.com/case-studies/) - [BLOG](https://experience.randalretail.com/blog) - [ABOUT](https://www.randalretail.com/#) - [OUR STORY](https://www.randalretail.com/our-story/) - [MEET THE TEAM](https://www.randalretail.com/team/) - [INSIDE THE FACTORY](https://www.randalretail.com/inside-the-factory/) - [SUSTAINABILITY](https://www.randalretail.com/sustainability/) - [CONTACT](https://www.randalretail.com/#) - [CONTACT US](https://www.randalretail.com/contact/) - [CAREERS](https://experience.randalretail.com/careers) - [RANDAL ON THE ROAD](https://experience.randalretail.com/randal-on-the-road) - [SOLUTIONS](https://www.randalretail.com/#) - [RESTAURANTS](https://www.randalretail.com/restaurants/) - [TABLES & SEATING](https://www.randalretail.com/tables-seating) - [HEALTH & WELLNESS](https://www.randalretail.com/health-wellness/) - [SPECIALTY RETAIL](https://www.randalretail.com/retail/) - [ELECTRONICS / CABLE / CELL](https://www.randalretail.com/electronics/) - [AUTOMOTIVE](https://www.randalretail.com/automotive/) - [SERVICES](https://www.randalretail.com/services/) - [TOOLBOX](https://www.randalretail.com/#) - [PORTFOLIO](https://www.randalretail.com/portfolio/) - [VIDEOS](https://www.randalretail.com/video/) - [CASE STUDIES](https://www.randalretail.com/case-studies/) - [BLOG](https://experience.randalretail.com/blog) - [ABOUT](https://www.randalretail.com/#) - [OUR STORY](https://www.randalretail.com/our-story/) - [MEET THE TEAM](https://www.randalretail.com/team/) - [INSIDE THE FACTORY](https://www.randalretail.com/inside-the-factory/) - [SUSTAINABILITY](https://www.randalretail.com/sustainability/) - [CONTACT](https://www.randalretail.com/#) - [CONTACT US](https://www.randalretail.com/contact/) - [CAREERS](https://experience.randalretail.com/careers) - [RANDAL ON THE ROAD](https://experience.randalretail.com/randal-on-the-road) ![](https://experience.randalretail.com/hubfs/Randal%20Millennial%20Shopping%20Myth%20Hero%20Image.png) # The Millennial Online Shopping Myth Published by [Randal Retail Group](https://experience.randalretail.com/blog/author/randal-retail-group) on Jun 9, 2021 3:17:43 PM When you imagine your target millennial customer, most likely you picture her lounging on her couch or in a trendy coffee shop, browsing your online store from her iPhone. Surprisingly, that’s *not* how your millennial customers typically shop. Recent research shows that millennials want retailers to provide online experiences in-store, bridging the gap between bricks and clicks. #### **The Appeal of In-Store Shopping** The over 83.1 million millennials (ages 21 to 33) in the US seek a balanced shopping experience, combining the benefits of online and in-store shopping. Millennials shop in-store for many reasons, including: - No shipping costs - Easy returns - Store ambiance - Instant gratification (no waiting for shipping) - Community experience – interacting with friends and getting their opinions - Trial – seeing, touching, trying on clothes, trying out products #### **Attracting Millennials to Your Store** When you provide a positive shopping experience to a millennial shopper, you will have a loyal new customer who shares her experience with friends and social media. Appealing to millennial customers means giving them a customized experience that is unique to your brand and keeping convenience top-of-mind. - Provide free Wi-Fi. Use it to provide faster checkout for VIP customers or access to special gifts, deals or coupons that are unique to that customer. - Millennials are more loyal to retailers who follow up with communications after a shopping trip. - Many millennials prioritize wellness and mindfulness. A calm, relaxing store ambiance attracts this group and keeps them in-store longer. Some ways to achieve a peaceful in-store settling include: - While millennials seek a peaceful setting, they continue to prioritize connectivity and convenience. Be sure charging stations and free Wi-Fi are easily accessible as well. Millennials are not online shopping loyalists. They want a balance of bricks and clicks. They search out the best of both worlds. They combine what makes online shopping convenient with the convenience factors associated with shopping in-store. They want to feel understood and valued by receiving personalized service and tailored communications.  They desire a shopping experience that they can share with friends, connecting both technologically and in person. Instead of picturing your millennial customer ordering from your website while lounging at a café, create a customized experience that attracts them to your in-store location and keeps them coming back for more. #### Is your in-store shopping experience helping to attract customers? 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