The Rise of Fertility Clinics and Their Unique Marketing

A rapid expansion of fertility clinics is taking place in the United States. In addition, the medical sector has been rolling up its sleeves to help grow awareness about common fertility challenges in the United States. Fertility goals may be easier to reach than many people think possible.

Every person deserves to know how to access the available reproductive resources in the U.S. and where to find the best clinic for their family’s needs. So what are a few things we learned about this medical priority for more than 30 percent of Americans?

The History of Fertility Treatment in America

America’s first support center for infertility had its grand opening in the state of Massachusetts less than one hundred years ago. Today there’s a big opportunity to support the reproductive dreams of an increasingly large number of people who need untraditional pregnancies. Nationwide, there are too many women and men in need of fertility clinics, and not enough that are accepting new patients. Potential parents may feel alone and in the dark trying to plant the right seeds and begin the baby journey with medical resources that fit each family’s unique needs.

Proactive education is a big key to helping aspiring parents better understand the system and the infertility options for their families, especially those struggling with insurance.  For example, it may not be well-known that millions of people are forced to sit in time-out because fertility referrals gate access to help. 

More than seven million women in the United States need help with infertility, but insurance processes or a lack of medical referrals gate their dreams of having a baby. It could be because a growing number of potential mothers and fathers are hitting the pause button until at least 35 years old, and in many cases, some parents-to-be wait until they hit their early 40s to try to get pregnant.

Today’s Marketing of Fertility Treatment

The fertility drug market is booming and is currently estimated to be worth almost a billion dollars. Since 2014 there have been millions of in-vitro fertilization (IVF) births. Yet, there are fewer than five hundred available IVF clinics in America. Sperm bank options are just as low (in the 100s), and the healthcare industry finds it difficult to predict how many available egg donors there are in the country. 

With all this demand, less than two thousand endocrinologists are available to help people needing reproductive support.

In response to this growing need in America, new brands like  Kindbody are taking the lead in this space. They are a nationwide fertility clinic founded on the belief that every person longing to hear the pitter-patter of little feet should be able to find affordable and convenient fertility support clinics easily. Their mission includes a dedication to creating positive change in how healthcare is perceived. With a large team of highly experienced physicians, most of the group is women (roughly eighty percent.)

Kindbody provides reproductive treatment and services in a warm and welcoming environment. Their infertility clinics offer reproductive assistance for IVF and egg freezing, medical services, and health and wellness support. Patients can work with endocrinologists, urologists, gynecologists, and maternity support experts. As a technology-driven fertility clinic, the virtual and in-person fertility network earned unicorn status in February of 2022 with the acquisition of Alternative Reproductive Resources (ARR), a gestational surrogacy agency located in Chicago, IL.  

Kindbody fertility clinics are spread widely across America. Just a few locations include Atlanta, GA; Houston, TX; Denver, CO; New York, NY; Detroit, MI; Silicon Valley, CA and more.

Influencer Marketing and Infertility

It’s easy to see that Kindbody isn’t alone in the quest to spread further awareness of the available fertility clinics and reproductive support centers located all over the country. There is a robust and sprouting network of social media and healthcare influencers dedicated to increasing awareness of infertility needs. 

Kindbody partners with and sponsors many well-known influencers who also struggle with infertility. A great example is Be There in Five's pop culture podcast personality, Kate Kennedy. This out-of-the-box marketing methodology is ground-breaking within the medical retail industry space and something that we predict to see more often, especially with the rise of social platform engagements such as TikTok and Instagram and statistics suggesting that influencer marketing is the best way to reach both millennials and GenZ demographics.

Randal's Industry History

The retail healthcare industry has seen increased demand for higher quality products and services. The team at Randal Retail Group is here to offer innovative solutions for healthcare facilities. Our expert sales representatives are trained to assist in decision making to build out doctors' offices, health clubs, massage clinics, and other healthcare retail operations. With a 41-year history, our portfolio showcases images to show the range of expertise in this industry. Take a look to see how we can help. 

Randal Retail Group has seen many new trends come along the way over the past 40 years. Want to connect with us personally for your healthcare operation?

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