Retail businesses such as health clubs, doctor’s offices, and specialty retail locations get a lot of traffic, which means that sometimes the fixtures in those businesses experience a lot of wear and tear. But how do you handle these critical parts of your store design when they look old and worn? Having the right fixtures in retail environments is important to help customers keep returning.
We examined some typical fixture issues and ways operators and managers can help keep spaces welcoming.
The Toughness Challenge
The Issue: The maintenance of store fixtures faces an ongoing challenge: finding the right balance between durability and cost-effectiveness. High-traffic spots such as cash wraps and interactive display tables take the most beating from daily use.
The Fix: Invest in top-notch materials that can last for years. Michael Kunert, VP of Operations at Randal Retail Group, suggests using 3mm radius edge-banding in areas with a lot of impact. This straightforward yet functional approach can make your retail fixtures last much longer.
When it comes to cabinet doors and drawers, consider upgrading to ABS plastic laminate or Kydex thermoplastic 3-D laminate. These materials are stronger and more resistant to scratching and peeling than standard laminates, helping your store keep its polished appearance.
Installation Time Crunch
The Issue: Meeting strict store openings or renovation deadlines can be challenging. This often leads to rushed installations and possible quality problems.
The Fix: Team up with seasoned teams that provide complete services ranging from design and production to setup and upkeep. With the Randal Program, Randal Retail Group brings together all its design, building, warehousing, shipping, and installation resources for a turn-key solution. That also means dealing with only one service provider and one locked-in invoice.
This method not only makes for a more straightforward setup but also allows retailers to focus on what they need for a successful opening.
Challenge of Keeping Stores Looking the Same
The Issue: Ensuring that chain locations have the same features and attributes is important for brand consistency and to help customers feel familiar when entering.
The Fix: Apply value engineering and intelligent design ideas. When creating fixtures for multi-store rollouts, aim to make modular, easy-to-replicate elements. This method ensures consistency and impacts cost-effective production and simple installation steps.
The Corner Catastrophe
The Issue: In crowded retail spaces, shopping carts, strollers, and people walking around often damage corners.
The Fix: Add corner guards to vertical corners near doors and checkout areas. Materials like anodized aluminum, powder-coated metal, or custom plastic extrusions provide great protection and can match any store's aesthetic.
Upside of Maintaining Fixtures
Putting these innovative solutions to work has many perks for businesses:
- Increased Sales: Clean, good-looking fixtures create a welcoming shop that makes customers want to stay longer and buy more.
- Repeat Customers: A store that always looks nice builds customer loyalty, leading to more visits and good reviews from happy shoppers.
- Cost Savings: High-quality fixtures might cost more upfront but last longer and need less upkeep, saving money over time.
- Brand Image Enhancement: Creative, well-kept fixtures make brands look good, showing customers the business is up-to-date and cares about their experience.
Want to Transform Your Store Fixtures?
Don't let everyday fixture problems slow your business down. By using new solutions and teaming up with seasoned providers like Randal Retail Group, you can build a setting that looks great and boosts sales and customer loyalty.
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