Blending Art with Architecture at the Smithsonian Institution

When the Renwick Gallery of the Smithsonian Art Museum approached Randal Retail Group with a challenging project, little did we know that we were about to embark on a journey that would blend history, craftsmanship, and modern retail design. Let's look at how Randal rose to the occasion, delivering a stunning gallery shop with custom fixture designs that would make even the most seasoned museum curator proud.

A Race Against Time

Imagine being tasked with creating custom fixtures that would complement a museum's original, hand-carved architectural details dating back to 1874 - and you have just one week to do it. This was the challenge Randal Retail Group faced when they partnered with the Smithsonian's Renwick Gallery to build out the gallery's gift shop.

The clock was ticking, and the pressure was on. But for the Randall team, this wasn't just another project—it was an opportunity to showcase our expertise and push the boundaries of what's possible in retail design.

Bringing History to Life

The Renwick Gallery isn't just any museum. It's also a testament to American craftsmanship and artistry. A branch of the Smithsonian American Art Museum and located near The White House in Washington, D.C., the Renwick Gallery is housed in a National Historic Landmark and is the first building in the USA that was built specifically as an art museum. 

Randal Smithsonian Art Shop

The challenge? To create fixtures that would display merchandise in the gallery's gift shop and pay homage to the museum's rich history.

Randal's designers immersed themselves in the gallery's aesthetic, studying the intricate details of 19th-century architecture. They sketched, brainstormed, and innovated, determined to create something extraordinary.

Collaboration is the Key to Success

The success of this project hinged on close collaboration between Randal and the team at the Smithsonian Institution. Regular check-ins, open communication channels, and a shared vision ensured that every detail was perfect.

As one Randal Retail Group designer said, "Working with the Smithsonian was like being part of history. We weren't just designing fixtures; we were helping to tell a story that spans centuries."

Overcoming Obstacles

A point of sale station with two registers. Front of station is wood panelled. Behind the station are glass display cases with art for sale.

The tight timeline wasn't the only challenge. The team also had to source materials that would complement the museum's existing decor while meeting modern retail standards. Every curve and finish had to be just right, so Randaly used specialized machinery to ensure the detailed trim work was completed correctly.

But Randal thrives on challenges. By leveraging our extensive network of suppliers and using our in-house fabrication capabilities to bring the designs to life, the result was fixtures that looked like they had always been part of the gallery.

The Big Reveal

As installation day approached, the tension was high. Would the fixtures live up to the Smithsonian's expectations? Would they be ready on time?

The Randal team worked tirelessly, putting in extra hours to ensure everything was perfect. And when the Renwick executives saw the finished store, they were stunned.

Despite a pushed-up delivery date due to extra security measures at the White House, Randal delivered and exceeded expectations.

More Than Just Fixtures

The custom fixtures Randal Retail Group created weren't just functional - they were works of art in their own right. They seamlessly blended with the gallery's historic architecture while providing the perfect backdrop for the museum's merchandise.

Floor table displays with items to purchase in front of a backlit wall case with clothing and scarves for sale.

Visitors to the gallery store now experience a seamless transition from the exhibits to the retail space, with the fixtures enhancing rather than distracting from the overall museum experience.

A Testament to Expertise

This project showcases what sets Randal apart from the competition—our ability to take on complex challenges, collaborate effectively, and deliver exceptional results under pressure.

For businesses looking for a partner who can bring their vision to life, no matter how challenging, Randal Retail Group is up to the task.

Ready to Make History?

Are you looking to create a retail space that tells your unique story? Whether you're working with historic architecture or creating something entirely new, Randal Retail Group has the expertise to bring your vision to life.

 

Take Me To The Portfolio

 

Back to Blog

Related Articles

The Art of Design, Perfected with Randal Retail Group

Retailers know that when they invest in a redesign of their location, it’s important to work with a...

Randal Retail Group - The Biggest Small Business Around

Retail has gone through many changes in the last few years. For businesses to survive, they must...

The Top 3 Problems of Retail Buildouts and Remodels and How Randal Can Help

Providing a welcoming experience when customers walk through the doors is essential to the retail...