Times are changing and it’s more evident than ever that digital is playing a large factor in stores today. Today when you stop into a store, you'll see flat-screen TVs showing menus or commercials, you can place orders on an iPad or at kiosks, and you can even pay with your cell phone. Proof that these trends are here to stay.
Designing your store around the digital technology you use to interface with your customers is important. At Randal Retail Group, we make sure that all of our cabinets and fixtures work to complement your striking digital technology without distracting your customers.
Partnering To Incorporate Technology
When we worked with Time Warner/Comcast to design their new stores, they mentioned they wanted 65” Samsung TVs throughout their locations. The intent was for these top-of-the-line TVs to best show off Comcast’s cable services.
So what did we do? We asked Comcast to send us the TVs and soundbars they were using so we could build the fixtures the TV would be affixed to. In the process, we set up an exact display right here in our warehouse. This allowed us to test out the TV mounted to our display to make sure it functioned as it was intended to.
Then we had the team at Comcast come by and take a look to make sure everything was up to their standards. Together, we tested out the sound and view from different angles and distances to determine the best way to set up the display and envision how it would lay out in the store.
We are used to our customers updating their designs to include more technology. And at Randal Retail Group, we are the experts at bringing these designs to life. We have designed, built, and tested enough fixtures with technology incorporated into them that you can trust us to work with your new digital displays in your next location.
Could your retail design use the assistance of the Randal Program? Download our tip sheet and let's schedule some time to talk about how Randal Retail Group can help.
