Discover How Randal Helped National Health & Wellness Brands
The New Baseline for Health and Wellness Build-Outs
A stretch of closures and reopenings reset what members expect from a health and wellness facility. The reset held.
Members who trained at home for months came back knowing what a facility has to offer that a living room does not. Services that once sat at the edge of the category, cryotherapy and chiropractic care among them, moved into the standard mix. New locations opened in storefronts and shopping centers next to retail tenants, where a space gets read on sight before a member speaks to anyone.
That is the baseline now. The brands expanding are the ones whose spaces absorb a change in services without a rebuild, and whose fourth location reads like the first.
Randal Retail Group has built for national health and wellness brands through that shift and since. The Health of Retail Randal Report walks through three of those projects, what each brand needed the space to do, and how the buildout was structured to keep pace as they grew.