You'd be hard-pressed to find a female (and most males) in America that hasn't visited an Ulta store at some point in their life. Since its inception in the 1990s as a store specializing in cosmetics, fragrance, and "all things beauty," Ulta has grown in popularity, reputation, and brand recognition. Discover how Randal Retail Group helped this nationwide retail phenom with their massive remodel project across the country.
Ulta has gone through some massive growth since the 1990s. Ulta is now considered the largest U.S. beauty retailer in the United States, boasting more than 25,000 products ranging from cosmetics, fragrance, skin, hair care, and now even and salon services. Ulta currently operates over 1,200 stores across the U.S., and has a booming e-commerce app/site, with total annual revenue of around $7.4 billion.
Ulta carries all types of products, from prestige cosmetics and fragrances to the famous "drug store" brands that have a cult following in the beauty world. Its inclusive offerings paired with their popular "point system" has built a loyal customer base over the years.
Ulta Beauty is a great example that can showcase the scale of Randal's capabilities. Because of their unique requirements and branding, as well as general store organization and flow, Randal was able to help them in the following ways:
To see more of what Randal did, we invite you to check out the Ulta case study, where we go in-depth and tell you why each of the seven truckloads that every store recevied played an integral role in their remodels.
Ulta Beauty's unique branding is carried throughout every single store across the country and that branding changes often depending on the seasonal promotions. Randal Retail Group was able to offer displays that are modular and fit that need for flexibility. The flow of every store is also special, with prestige on one side and consumer on the other.